Olfactory marketing, the latest sales and loyalty tool for hospitality
The hospitality industry has all kinds of tools at its disposal to increase sales and build customer loyalty. The senses of taste and touch have been the most worked on…
Bread, cake and coffee, the winning trio
Having undergone sustained growth in recent years, the bakery – pastry – café sector continues to blossom, driven by new consumer habits. The rise in the number of establishments in…